beyond the hype
putting authenticity in every frame
Audiences don’t fall in love with fast cuts and drone shots — they want to connect with the people behind the logo.
When your brand steps out from behind the “hype” and speaks in its own voice, every frame becomes an invitation to trust.
Show them the passion in your process, the quirks in your culture, and the values that keep you up at night, and you’ll turn passive scrollers into lifelong believers.
the market problem
Scroll any local feed and you’ll see the same thirty-second “sizzle”: drone shots, fast cuts, pumping music. They look great, but audiences say what really shapes their trust is the content brands choose to post and whether it feels authentic, not just slick.
data that backs your instinct
87%
of consumers say the quality of a brand’s video directly affects how much they trust that brand.
89%
want to see more video from the companies they follow.
95%
of marketers now call video “critical” to their entire strategy.
These numbers tell us video’s highest-value job isn’t raw hype; it’s building a relationship-style familiarity that can’t be faked.
how exactly does it work?
Let us take you on a concise tour of the steps we use to turn genuine stories into measurable results and learn why each move matters before we ever hit “record.”
"Working with Squaremoon isn’t just hiring a marketing company — it’s gaining a creative growth partner. Their team doesn’t just produce beautiful content, they build strategies that move the needle. Every video, every campaign, every detail is built with purpose — and the results speak for themselves."
Colin Franey - Franey's
